Maëlle GuillotFreelance Senior Product Designer
I help product teams include the users who get overlooked, and reduce drop-off in their critical journeys
Trusted by
The feedback
is good.
The numbers,
less so.
Your users leave you good reviews. Yet many stop along the way: at sign-up, at checkout, or a few weeks later.
The problem is that the people who leave rarely tell you why. Your data shows you where they drop off, not the reason.
So I go and ask them. In my projects, the answer often comes down to a moment when energy, time or attention runs short. Then, together with your team, we design the journeys that make them stay.
Sound familiar?
Book a 20-min callSelected projects
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Turning symptom data into therapeutic insight for a prescription menopause app
Designed with the team’s clinical scientists, the Symptom Statistics feature helps women understand how their symptoms change over time. The app became a prescribable digital therapeutic in 2026.
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How +30% retention helped a breast cancer app pass its clinical study
Half of the patients stopped using the app after 8 weeks, while the clinical study required at least 3 months of use. I redesigned the goals, the content and the onboarding for women aged 50 to 75 who were often fatigued. Retention rose by 30%, the study succeeded and the app is now permanently listed as a DiGA.
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How clearer, more honest profiles increased premium subscriptions by 18%
Families looking for someone they could trust felt misled by deceptive information and a hidden paywall. I reorganised the profiles around parents’ needs and removed the deceptive patterns. Result: +18% premium upgrades, +24% profile views, and 67% fewer messages sent by mistake.
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Handling the paperwork for patients so they can access their treatment faster
To use PINK! Coach, breast cancer patients had to get a prescription, have it accepted by their health insurer, then enter an activation code. Many got lost along the way, without the team being able to measure it. I reduced four journeys, depending on the type of insurance, to six guided steps in the app, and designed a service where the customer team handles the insurer paperwork on their behalf. In user testing, the journey proved easier to follow, and most participants trusted PINK! with their data.
How I can help your team
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A senior designer in your team
I join your product team for several months, work within your roadmap and design system, and design with you journeys that hold up when your users’ energy, focus or health dips.
- For: teams with a busy roadmap and critical journeys to get right.
- You get: shipped features, accessible components, and a team more confident designing for everyone.
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Critical journey and accessibility audit
I review your most critical journeys (sign-up, payment, claims, care) as your fatigued, stressed or in-treatment users experience them, and against accessibility standards (WCAG, RGAA, EAA).
- For: teams facing drop-off, support calls or the European Accessibility Act.
- You get: a prioritised, ready-to-use report with quick wins you can ship.
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Targeted user research
I run interviews and tests with your users, especially the ones you hear from least: older people, people who are ill, exhausted, rushed or less comfortable with digital tools. The goal: understand how they use your product at different moments of their day, not only when everything is going well.
- For: teams who see users drop off without understanding why.
- You get: clear insights, design recommendations, and research the team can reuse.
My approach
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Capacity changes, not the person.
Fatigue, stress or treatment change what a person can do from one hour to the next. I design for those changes, not for a fixed persona.
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The curb-cut effect.
Dropped kerbs were designed for wheelchairs, and today they serve every pushchair and suitcase. A journey designed for the moments when energy runs low becomes simpler for everyone, at any time.
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Measurable impact.
Empathy only counts if it shows in the product. I work with your metrics (retention, conversion, drop-off) and, in health, with your clinical teams.
Let's talk about your project
Book a free 20-minute call to talk through your project and see how I can help. Or, if you'd rather, just send me a message.
How the call works
- 1. You tell me about your project and your team.
- 2. I share how I could help.
- 3. We agree on next steps.
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